CIS + CAPs branding, logos, & letterheads
Table of Contents
A note about colors and file types:
Logo colors: there are two folders in each program folder: CMYK and RGB. CMYK logos are meant to be printed while RGB logos are meant to be seen on screen. Despite their difference in colors, both CMYK and RGB logos are official logos and either type can be used.
Use a JPG if your document is going to be printed out. Use a PNG if your document will only be seen on screen. If sending your logos to a partner you can also include the EPS and SVGs in case they can open and use vector files.
- JPGs are rasterized (the bigger you make it, the more grainy it can get). These are meant to be printed out.
- PNGs are rasterized (the bigger you make it, the more grainy it can get). These are meant to be seen digitally on a screen and usually the backgrounds are transparent.
- EPS files are vector (maintains clarity at any size) but can only be opened by vector programs.
- SVGs are vector files (maintains clarity at any size) but can only be opened by vector programs.
CIS logos and letterheads
Below are the links to the CIS two-line logo, three-line logo, the globe symbol, and the letterheads with the CIS logo (the CAPs logos and letterheads are below).
CIS Zoom Background and Powerpoints
Below are the links to the CIS logo Zoom backgrounds and a digital background powerpoint.
Zoom backgrounds
Important: Zoom automatically mirrors your own screen so you see yourself “normally.” To you, the CIS logos will look backwards, but to everyone else on the Zoom call it will look correct.
CIS theme Powerpoint and Google Slides templates
This is a CIS-themed powerpoint template that has different combinations of text and images and incorporates our branding. Download the Powerpoint template or make a copy of the Google Slides template and customize to your liking.
CIS logos Powerpoint background
A generic graphic with the CIS and MIT logos that can work as a background for presentations if you have no slides and want to display something on the screen.
Global Seed Funds Powerpoint and Google Slides templates
The CIS-themed powerpoint with the Global Seed Funds logo.
CAPs logos and letterheads
Below are the links to all of the CIS + CAPs logos and letterheads, as well as the logos and letterheads for Empowering the Teachers (ETT) and Global Seed Funds (GSF).
All CAPs logo lockups
Multi-CAPs logo lockups
If your multi-program logo has not been created yet, please submit a design request for a combined logo.
Global Seed Funds (GSF) logo
Empowering the Teachers (ETT) logo
Logo TBA
Colors
| Color Core | CMYK (print) | RGB (Digital) | Hex code |
|---|---|---|---|
 Dark Blue | 100, 90, 0, 0 | 0, 40, 150 | #002896 |
 Light Blue | 80, 50, 0, 0 | 25, 102, 255 | #1966FF |
 Dark Silver Gray | 0, 0, 0, 60 | 98, 106, 115 | #626A73 |
 CIS Light Gray | 3, 3, 3, 0 | 250, 247, 247 | #FAF7F7 |
 Dark Gray 1 | 0, 0, 0, 75 | 64, 70, 76 | #40464C |
 Black | 0, 0, 0, 100 | 0, 0, 0 | #000000 |
| Accent pairings | cmyk (print) | rgb (digital) | Hex Code |
|---|---|---|---|
 Dark Purple | 90, 100, 0, 20 | 62, 0, 107 | #3E006B |
 Purple | 50, 65, 0, 0 | 153, 51, 255 | #9933FF |
 Dark Pink | 50, 100, 0, 32 | 117, 0, 98 | #750062 |
 Pink | 0, 100, 0, 0 | 255, 20, 240 | #FF14F0 |
 Dark Red | 27, 100, 100, 30 | 140, 13, 18 | #8C0D12 |
 Hot Red | 0, 90, 85, 0 | 255, 20, 35 | #FF1423 |
 Dark Brown | 20, 30, 75, 90 | 45, 32, 24 | #2D2018 |
 Yellow | 0, 35, 100, 0 | 251, 175, 8 | #FBAF08 |
 Dark Green | 87, 0, 100, 50 | 0, 77, 26 | #004D1A |
 Hot Green | 77, 0, 100, 0 | 0, 173, 0 | #00AD00 |
Fonts
| Text type | typeface | Use |
|---|---|---|
| Headlines | Neue Haas Grotesk 65 Medium | Digital use: larger than 20 px Print use: larger than 16 pt |
| Subheads | Neue Haas Grotesk 65 Medium Text | Digital use: 20 px and below Print use: 16 pt and below |
| Body Copy | Neue Haas Grotesk 55 Text | Digital use: 20 px and below Print use: 16 pt and below |
Brand guidelines (PDF)
The entire brand guideline including logos, graphic modules, colors, fonts, branding applications, etc.